About Us

I bring over 20 years’ experience in sales, business development, leadership and customer relationships, with most of my career focused on helping technology and service-led businesses grow.

Before joining Concentrate, I founded Crew Technology Recruitment in Christchurch, which grew to become one of the South Island’s leading IT recruitment businesses before merging with Potentia. That journey gave me a deep appreciation for building strong brands, long-term client relationships, high-performing teams and practical commercial strategies.

At Concentrate, my focus is on helping organisations improve how they attract, convert and support customers through better use of CRM, automation, data and digital workflows. I enjoy working with businesses that want to grow, but need more clarity, structure and momentum around their sales, marketing and customer experience.

Outside of work, life is busy with my wife and two young kids. I’m also a keen runner, cyclist, Arsenal supporter, and a big fan of anything that involves sport, history, technology or a good coffee.

SURPRISE FACT
I grew up in a pub in Cambridge, England, and my first jobs included working on market stalls before school and selling Christmas trees with my brother.

Kia ora! As a recent arrival to Canterbury, I’m stoked to have joined the Concentrate whānau as part of the HubSpot Success Services team. I’m passionate about marketing, CRM, automation, and all things techy – especially when HubSpot’s involved. I love solving problems and finding efficient (and ideally fun) ways to tackle challenges.

I’ve previously spent time working in education and the non-profit sector, including a six-year stint soaking up the sunshine in California. While I do miss the endless summer, nothing beats the beauty (and coffee) of Aotearoa.

When I’m not talking your ear off about how awesome HubSpot is, you’ll find me out exploring Canterbury with my husband and our two energetic young boys.

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You may know me as Holly, but I was actually born Kaitlyn. When I started kindergarten and found there were three other Kaitlyn’s, my four-year-old self decided that wasn’t going to fly. So, I stubbornly switched to Holly and haven’t looked back since.

I bring extensive account management experience to complement Team Concentrate. The majority of my career has been spent in the UK as a business-to-business marketing consultant working within the financial sector, construction industry and utilities market. Moving to Christchurch has afforded me the opportunity to add earthquake repair management to my skillset, courtesy of my previous employment.

Being as I’m “not from around these parts”, I am still exploring this beautiful country and take as many opportunities as I can to travel with my family. I must admit, however, to still cheering on England at the rugby.

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I travelled the length and breadth of New Zealand for 8 months in a campervan before choosing to settle in Christchurch.

I moved to New Zealand from Sri Lanka, and this is my first time living abroad. My background is in Management and IT, and I graduated from a reputed state university in Sri Lanka in 2020, specialising in Business Systems Engineering.

My working experience expands across different industries-  Apparel, Academia, Logistics, and Property Management- and I was involved in the Sales, Marketing, Strategy, and Analytics functions in both SMEs and MNCs. Before joining Concentrate as a HubSpot Specialist, I was working as a Growth Business Analyst at a reputed Australian PropTech company.

Outside of work, I enjoy reading, binge-watching TV shows, doodling, and catching up with my friends and family.

SURPRISE FACT

I am a reader. But when I say reading, it's only Fiction – mostly mystery thrillers and psychological thrillers!

I joined the team in 2012 as a Marketing Consultant. I assist in and manage the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout the country.

I graduated from Victoria University of Wellington in 2007 with a BCA in marketing, and also received a CertDDM from the Institute of Direct Marketing UK the same year. I went on to take a marketing role at Barnardos New Zealand and then to Toshiba (Australia) Pty Ltd, where I was responsible for looking after the education sector in New Zealand. I am a member of the Canterbury Software Association and Business Mentors New Zealand.

Out of work, I enjoy a range of activities – from playing video games, travelling and cooking, to getting out and about, socialising, keeping active and spending time with my family.

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My dad was a Member of Parliament in the National Assembly of Cambodia.

I’ve spent most of my career making business systems work better for the people using them. For the past four years I ran HubSpot at Timescapes, where I rebuilt the sales, service and customer success pipelines, wired up the integrations, and used AI-driven automation (Claude, n8n, Make) to cut out repetitive work. I also led a few bigger projects along the way, including a billing move to Chargebee and an Odoo ERP rollout.

Before that, I spent nine years at Meridian Energy, starting on the phones with business customers and ending up in continuous improvement, running agile projects and training over 100 staff in Agile basics. That customer-first start still shapes how I work: understand the real problem, then build the simplest thing that fixes it. I’m Christchurch-based, with a Bachelor of Commerce from the University of Canterbury and a postgraduate diploma in business analysis from Ara.

SURPRISE FACT

I have a very cute cat who often turns up on video calls. Next time we chat, maybe you'll get to meet him! 

I joined Concentrate in 2019 and filled the first-ever sales role. That role includes chasing and identifying sales opportunities, and building new and long-lasting relationships with our prospective customers. Throughout my career, I've worked across sales and customer service roles, from painstaking door-to-door sales to direct inbound and outbound telemarketing. This has helped me in developing a wide range of sales skills and techniques, and resulted in a proven track record of success.

I've sold hundreds of subscriptions to some of New Zealand's most renowned newspapers and magazines, represented and garnered donations on behalf of the Red Cross, and worked directly with customers in the electricity industry. I enjoy all things sales-related, and as my grandmother would say, it's my bread and butter.

Outside of work, I'm an avid socialiser (as all salespeople tend to be), and I enjoy spending time with my friends and family. My interests include travelling, sports, politics, technology, and history.

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I grew up as a keen footballer and at one point played consecutively for four different teams, both indoor and outdoor.

Joining as part of the Business Development team, focusing on net new opportunities. I started my HubSpot journey back in 2023 and was based in the Dublin office. I was part of a very successful BDR team based in the UK Corporate segment. This was my first step into the world of tech and CRM's. I'm from a small village in Westmeath, Ireland called Ballymore. My parents are based at home, and I've got two younger brothers living in Melbourne. Outside of work, I like to play Gaelic football, soccer, work out and snowboard. Also, more importantly, I'm a huge Liverpool FC fan.

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I grew up milking cows. I was born on a dairy farm, so often times I was happy when Monday would roll around, and I could head to school rather than getting a list of jobs.

Joining Concentrate in 2024, filling the position of Customer Success Coordinator. My passion for the service industry was found throughout my years studying at the University of Otago, where I completed my Bachelor of Commerce. Before studying, I would be considered a jack-of-all-trades when it comes to my career. Working in a variety of positions, including packhouse work, fast-food, retail, customer service, and sales, I developed an early understanding of customer-facing processes. After studying, I thought I would give sales a go, starting with door-to-door charity sales and soon after moving to outbound telemarketing, where I discovered my passion for not being a salesman!

Outside of work, I enjoy playing video games, going out to cafes and restaurants, and hanging out with friends.

SURPRISE FACT

I love anything space-related, I often fill my time reading books or watching videos on outer space, with a special emphasis on Neil DeGrasse Tyson’s Podcast ‘The Star Club’.

Colleagues know me for a collaborative, experiment-driven approach, shaped by experience across paid campaign management, CRM implementation, and continuous process improvement. My background is rooted in evidence: I‘ve managed paid media budgets, led multi-channel campaigns, and built conversion reporting that’s helped organisations make smarter decisions.

When the screens power down, you’ll probably find me cooking up meals that reflect my taste for creativity and adaptation, twisting ingredients into recipes borrowed from different cultures and tested in my own kitchen.

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Before moving into RevOps, I spent five years earning a Bachelor of Aeronautical Sciences to become an aeroplane pilot. While commercial flights aren’t on my weekly schedule, I do know a thing or two about planes, and still marvel at the magic of flying.

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I can read a 400-page novel in one sitting, but forget a movie plot faster than you can say "opening credits". My signature recap? “They go their separate ways at the end.” Every. Single. Time.