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    <title>Inbound Marketing and Lead Generation Blog | Concentrate</title>
    <link>https://concentrate.ilaria.co/blog</link>
    <description>Blogs about technology marketing, marketing automation, lead generation and HubSpot. We are the expert of b2b tech marketing in New Zealand. Tech is all we do, and what we know.</description>
    <language>en-us</language>
    <pubDate>Fri, 18 Sep 2026 02:50:00 GMT</pubDate>
    <dc:date>2026-09-18T02:50:00Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>HubSpot Aug 2026 updates: Concentrate’s top picks</title>
      <link>https://concentrate.ilaria.co/blog/hubspot-aug-2026-updates-concentrates-top-picks</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-aug-2026-updates-concentrates-top-picks" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner.jpg" alt="HubSpot Aug 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;HubSpot releases updates every month, and this month is worth paying attention to. With UNBOUND, HubSpot's annual conference in Boston happening this month, expect September's releases to be significant.&lt;/p&gt; 
&lt;p&gt;For now, here are the &lt;a href="https://community.hubspot.com/t/august-2026-product-updates/157733?sort=top"&gt;HubSpot August updates &lt;/a&gt;curated by our team for our Australasian clients.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-aug-2026-updates-concentrates-top-picks" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner.jpg" alt="HubSpot Aug 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;HubSpot releases updates every month, and this month is worth paying attention to. With UNBOUND, HubSpot's annual conference in Boston happening this month, expect September's releases to be significant.&lt;/p&gt; 
&lt;p&gt;For now, here are the &lt;a href="https://community.hubspot.com/t/august-2026-product-updates/157733?sort=top"&gt;HubSpot August updates &lt;/a&gt;curated by our team for our Australasian clients.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fhubspot-aug-2026-updates-concentrates-top-picks&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Fri, 18 Sep 2026 02:50:00 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/hubspot-aug-2026-updates-concentrates-top-picks</guid>
      <dc:date>2026-09-18T02:50:00Z</dc:date>
    </item>
    <item>
      <title>Ask Achan: How can you drive HubSpot adoption across an organisation?</title>
      <link>https://concentrate.ilaria.co/blog/ask-achan-how-can-you-drive-hubspot-adoption</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-how-can-you-drive-hubspot-adoption" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: How can you drive HubSpot adoption across an organisation?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;/p&gt; 
&lt;p&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;Welcome to&lt;/span&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt; Ask Achan. Who's Achan, you ask? He's one of our in-house HubSpot experts and the Head of HubSpot Delivery here at Concentrate by Ilaria.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;Each month, we dive into your HubSpot questions with simple, actionable tips to help you get the most out of the platform. This month's question is one we hear in almost every kickoff call and it's also been lighting up &lt;a href="https://reddit.com/r/hubspot/comments/1p27lwy/how_have_you_driven_hubspot_adoption_across_your/"&gt;r/HubSpot&lt;/a&gt; this week, so let's get into it.&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Got a question? &lt;/span&gt;&lt;a href="https://claude.ai/chat/f3c60380-8ea6-40c9-b54d-3e75ddc19231#form"&gt;&lt;u&gt;&lt;span style="line-height: 18.3458px;"&gt;Send it my way.&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-how-can-you-drive-hubspot-adoption" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: How can you drive HubSpot adoption across an organisation?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;/p&gt; 
&lt;p&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;Welcome to&lt;/span&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt; Ask Achan. Who's Achan, you ask? He's one of our in-house HubSpot experts and the Head of HubSpot Delivery here at Concentrate by Ilaria.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;Each month, we dive into your HubSpot questions with simple, actionable tips to help you get the most out of the platform. This month's question is one we hear in almost every kickoff call and it's also been lighting up &lt;a href="https://reddit.com/r/hubspot/comments/1p27lwy/how_have_you_driven_hubspot_adoption_across_your/"&gt;r/HubSpot&lt;/a&gt; this week, so let's get into it.&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Got a question? &lt;/span&gt;&lt;a href="https://claude.ai/chat/f3c60380-8ea6-40c9-b54d-3e75ddc19231#form"&gt;&lt;u&gt;&lt;span style="line-height: 18.3458px;"&gt;Send it my way.&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fask-achan-how-can-you-drive-hubspot-adoption&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Mon, 17 Aug 2026 21:58:58 GMT</pubDate>
      <author>achan@concentrate.co.nz (Achan)</author>
      <guid>https://concentrate.ilaria.co/blog/ask-achan-how-can-you-drive-hubspot-adoption</guid>
      <dc:date>2026-08-17T21:58:58Z</dc:date>
    </item>
    <item>
      <title>HubSpot July 2026 updates: Concentrate’s top picks</title>
      <link>https://concentrate.ilaria.co/blog/hubspot-july-2026-updates</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-july-2026-updates" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner.jpg" alt="HubSpot July 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every month HubSpot ships new features. Most are incremental. Some actually change how you work.&lt;/p&gt; 
&lt;p&gt;Here are the &lt;a href="https://community.hubspot.com/t/july-2026-product-updates/155091?sort=top"&gt;HubSpot July updates and releases&lt;/a&gt; we're genuinely excited about, picked by the Concentrate team.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-july-2026-updates" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner.jpg" alt="HubSpot July 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every month HubSpot ships new features. Most are incremental. Some actually change how you work.&lt;/p&gt; 
&lt;p&gt;Here are the &lt;a href="https://community.hubspot.com/t/july-2026-product-updates/155091?sort=top"&gt;HubSpot July updates and releases&lt;/a&gt; we're genuinely excited about, picked by the Concentrate team.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fhubspot-july-2026-updates&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Tue, 04 Aug 2026 02:15:08 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/hubspot-july-2026-updates</guid>
      <dc:date>2026-08-04T02:15:08Z</dc:date>
    </item>
    <item>
      <title>Ask Achan: Why wouldn't we just build our own CRM now that AI is so powerful?</title>
      <link>https://concentrate.ilaria.co/blog/ask-achan-why-wouldnt-we-build-our-own-crm</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-why-wouldnt-we-build-our-own-crm" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: Why wouldn't we just build our own CRM now that AI is so powerful?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;br&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;Welcome to Ask A&lt;/span&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;chan. Who's Achan, you ask? He's one of our in-house HubSpot experts and the Head of HubSpot Delivery here at Concentrate.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Each month, we dive into your HubSpot questions with simple, actionable tips to help you get the most out of the platform. This month's question comes up a lot in sales leadership circles right now — so let's get into it.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Got a question? &lt;/span&gt;&lt;a href="https://claude.ai/chat/f3c60380-8ea6-40c9-b54d-3e75ddc19231#form"&gt;&lt;u&gt;&lt;span style="line-height: 18.3458px;"&gt;Send it my way.&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-why-wouldnt-we-build-our-own-crm" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: Why wouldn't we just build our own CRM now that AI is so powerful?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;br&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;Welcome to Ask A&lt;/span&gt;&lt;span style="background-color: transparent; font-size: 1rem;"&gt;chan. Who's Achan, you ask? He's one of our in-house HubSpot experts and the Head of HubSpot Delivery here at Concentrate.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Each month, we dive into your HubSpot questions with simple, actionable tips to help you get the most out of the platform. This month's question comes up a lot in sales leadership circles right now — so let's get into it.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style="line-height: 18.3458px;"&gt;Got a question? &lt;/span&gt;&lt;a href="https://claude.ai/chat/f3c60380-8ea6-40c9-b54d-3e75ddc19231#form"&gt;&lt;u&gt;&lt;span style="line-height: 18.3458px;"&gt;Send it my way.&lt;/span&gt;&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fask-achan-why-wouldnt-we-build-our-own-crm&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Thu, 23 Jul 2026 20:47:42 GMT</pubDate>
      <author>achan@concentrate.co.nz (Achan)</author>
      <guid>https://concentrate.ilaria.co/blog/ask-achan-why-wouldnt-we-build-our-own-crm</guid>
      <dc:date>2026-07-23T20:47:42Z</dc:date>
    </item>
    <item>
      <title>Concentrate on: How to audit HubSpot portal health in 2026</title>
      <link>https://concentrate.ilaria.co/blog/concentrate-on-how-to-audit-hubspot-portal-health-in-2026</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/concentrate-on-how-to-audit-hubspot-portal-health-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(3)-1.png" alt="Concentrate on: How to audit HubSpot portal health in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Like almost all CRMs, without a deliberate strategy, your &lt;a href="https://www.concentrate.co.nz"&gt;HubSpot portal&lt;/a&gt; can quietly accumulate&amp;nbsp;clutter. Unused properties, broken workflows, duplicate contacts, and outdated integrations build up over months and years. Before you know it, your CRM is slowing down your team instead of helping them close deals.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/concentrate-on-how-to-audit-hubspot-portal-health-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(3)-1.png" alt="Concentrate on: How to audit HubSpot portal health in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Like almost all CRMs, without a deliberate strategy, your &lt;a href="https://www.concentrate.co.nz"&gt;HubSpot portal&lt;/a&gt; can quietly accumulate&amp;nbsp;clutter. Unused properties, broken workflows, duplicate contacts, and outdated integrations build up over months and years. Before you know it, your CRM is slowing down your team instead of helping them close deals.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fconcentrate-on-how-to-audit-hubspot-portal-health-in-2026&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Tue, 21 Jul 2026 05:34:55 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/concentrate-on-how-to-audit-hubspot-portal-health-in-2026</guid>
      <dc:date>2026-07-21T05:34:55Z</dc:date>
    </item>
    <item>
      <title>HubSpot June 2026 updates: Concentrate’s top picks</title>
      <link>https://concentrate.ilaria.co/blog/hubspot-june-2026-updates-concentrates-top-picks</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-june-2026-updates-concentrates-top-picks" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(4)-1.png" alt="HubSpot June 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every month, HubSpot releases dozens of new features. While not every update will change the way you work, there are always a handful that have the potential to make a real difference.&lt;/p&gt; 
&lt;p&gt;This month, our team has picked the &lt;a href="https://community.hubspot.com/t/june-2026-product-updates/151744"&gt;June 2026 HubSpot releases&lt;/a&gt; we're most excited about and, more importantly, why they matter for our customers.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-june-2026-updates-concentrates-top-picks" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(4)-1.png" alt="HubSpot June 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every month, HubSpot releases dozens of new features. While not every update will change the way you work, there are always a handful that have the potential to make a real difference.&lt;/p&gt; 
&lt;p&gt;This month, our team has picked the &lt;a href="https://community.hubspot.com/t/june-2026-product-updates/151744"&gt;June 2026 HubSpot releases&lt;/a&gt; we're most excited about and, more importantly, why they matter for our customers.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fhubspot-june-2026-updates-concentrates-top-picks&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Fri, 03 Jul 2026 02:27:58 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/hubspot-june-2026-updates-concentrates-top-picks</guid>
      <dc:date>2026-07-03T02:27:58Z</dc:date>
    </item>
    <item>
      <title>How can membership organisations eliminate data silos and improve member experience?</title>
      <link>https://concentrate.ilaria.co/blog/how-can-membership-organisations-eliminate-data-silos-and-improve-member-experience</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/how-can-membership-organisations-eliminate-data-silos-and-improve-member-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/WasteMINZ_bg-Guidelines.jpg" alt="How can membership organisations eliminate data silos and improve member experience?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2 style="font-weight: bold;"&gt;Lessons from a real-world HubSpot transformation&lt;/h2&gt; 
&lt;p&gt;For many membership organisations, technology doesn't arrive as a single, integrated platform. It evolves over time.&lt;/p&gt; 
&lt;p&gt;A website is introduced to share information. A CRM is added to manage member records. A member portal follows to provide access to resources. Over time, these systems accumulate into a fragmented environment where information is stored in multiple places but not always well connected.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/how-can-membership-organisations-eliminate-data-silos-and-improve-member-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/WasteMINZ_bg-Guidelines.jpg" alt="How can membership organisations eliminate data silos and improve member experience?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2 style="font-weight: bold;"&gt;Lessons from a real-world HubSpot transformation&lt;/h2&gt; 
&lt;p&gt;For many membership organisations, technology doesn't arrive as a single, integrated platform. It evolves over time.&lt;/p&gt; 
&lt;p&gt;A website is introduced to share information. A CRM is added to manage member records. A member portal follows to provide access to resources. Over time, these systems accumulate into a fragmented environment where information is stored in multiple places but not always well connected.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fhow-can-membership-organisations-eliminate-data-silos-and-improve-member-experience&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <category>Customer Success</category>
      <pubDate>Mon, 22 Jun 2026 22:39:46 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/how-can-membership-organisations-eliminate-data-silos-and-improve-member-experience</guid>
      <dc:date>2026-06-22T22:39:46Z</dc:date>
    </item>
    <item>
      <title>Ask Achan: The biggest mistakes people make when implementing HubSpot</title>
      <link>https://concentrate.ilaria.co/blog/ask-achan-implementation-mistakes</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-implementation-mistakes" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: The biggest mistakes people make when implementing HubSpot" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;br&gt;We've been getting a lot of questions lately about HubSpot implementation. Not the exciting kind ("How do we set it up?"), but the painful kind ("Why is our portal such a mess?").&lt;br&gt;Here's what's interesting: HubSpot is genuinely easy to set up. You can have a CRM live and see value in weeks. But that's also where many companies shoot themselves in the foot.&lt;br&gt;Let us explain.&lt;/p&gt; 
&lt;p&gt;We came across this question recently:&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/ask-achan-implementation-mistakes" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/2021%20Website%20redesign/Image%20Group%20Two%20-%20Personable/Conc389.png" alt="Ask Achan: The biggest mistakes people make when implementing HubSpot" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Dear Reader,&lt;br&gt;We've been getting a lot of questions lately about HubSpot implementation. Not the exciting kind ("How do we set it up?"), but the painful kind ("Why is our portal such a mess?").&lt;br&gt;Here's what's interesting: HubSpot is genuinely easy to set up. You can have a CRM live and see value in weeks. But that's also where many companies shoot themselves in the foot.&lt;br&gt;Let us explain.&lt;/p&gt; 
&lt;p&gt;We came across this question recently:&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fask-achan-implementation-mistakes&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales</category>
      <category>HubSpot CRM</category>
      <category>Data Management</category>
      <pubDate>Mon, 22 Jun 2026 20:51:30 GMT</pubDate>
      <author>achan@concentrate.co.nz (Achan)</author>
      <guid>https://concentrate.ilaria.co/blog/ask-achan-implementation-mistakes</guid>
      <dc:date>2026-06-22T20:51:30Z</dc:date>
    </item>
    <item>
      <title>HubSpot May 2026 updates: Concentrate’s top picks</title>
      <link>https://concentrate.ilaria.co/blog/hubspot-may-2026-updates</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-may-2026-updates" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(3)-1.png" alt="HubSpot May 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;HubSpot's latest release shows a clear focus on giving teams more control, better data management, and smarter automation. What stands out is how these updates address real operational challenges - from keeping CRM data clean to making quotes powerful enough to replace third-party tools.&lt;/p&gt; 
&lt;p&gt;Here are the updates from the &lt;a href="https://community.hubspot.com/t5/Releases-and-Updates/May-2026-Product-Updates/ba-p/1281140"&gt;May HubSpot Release notes &lt;/a&gt;that our team are most excited about, and why they matter.&lt;/p&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/hubspot-may-2026-updates" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(3)-1.png" alt="HubSpot May 2026 updates: Concentrate’s top picks" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;HubSpot's latest release shows a clear focus on giving teams more control, better data management, and smarter automation. What stands out is how these updates address real operational challenges - from keeping CRM data clean to making quotes powerful enough to replace third-party tools.&lt;/p&gt; 
&lt;p&gt;Here are the updates from the &lt;a href="https://community.hubspot.com/t5/Releases-and-Updates/May-2026-Product-Updates/ba-p/1281140"&gt;May HubSpot Release notes &lt;/a&gt;that our team are most excited about, and why they matter.&lt;/p&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fhubspot-may-2026-updates&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>HubSpot CRM</category>
      <pubDate>Tue, 09 Jun 2026 03:44:01 GMT</pubDate>
      <author>info@concentrate.co.nz (Concentrate)</author>
      <guid>https://concentrate.ilaria.co/blog/hubspot-may-2026-updates</guid>
      <dc:date>2026-06-09T03:44:01Z</dc:date>
    </item>
    <item>
      <title>Concentrate on: How did sales get so fat?</title>
      <link>https://concentrate.ilaria.co/blog/concentrate-on-how-did-sales-get-so-fat</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/concentrate-on-how-did-sales-get-so-fat" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(1)-2.png" alt="Concentrate on: How did sales get so fat?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;The challenge facing modern sales teams is no longer access to tools. It is operational complexity.&lt;/p&gt; 
&lt;p&gt;Commercial teams have more technology available to them than ever before. CRM systems, automation platforms, outreach tools, reporting environments, AI assistants, and customer data are all designed to improve efficiency and customer engagement.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://concentrate.ilaria.co/blog/concentrate-on-how-did-sales-get-so-fat" title="" class="hs-featured-image-link"&gt; &lt;img src="https://concentrate.ilaria.co/hubfs/Concentrate%20blog%20banner%20(1)-2.png" alt="Concentrate on: How did sales get so fat?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;The challenge facing modern sales teams is no longer access to tools. It is operational complexity.&lt;/p&gt; 
&lt;p&gt;Commercial teams have more technology available to them than ever before. CRM systems, automation platforms, outreach tools, reporting environments, AI assistants, and customer data are all designed to improve efficiency and customer engagement.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=298922&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fconcentrate.ilaria.co%2Fblog%2Fconcentrate-on-how-did-sales-get-so-fat&amp;amp;bu=https%253A%252F%252Fconcentrate.ilaria.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales</category>
      <category>AI</category>
      <pubDate>Tue, 19 May 2026 01:34:59 GMT</pubDate>
      <author>ben@concentrate.co.nz (Ben Maxwell)</author>
      <guid>https://concentrate.ilaria.co/blog/concentrate-on-how-did-sales-get-so-fat</guid>
      <dc:date>2026-05-19T01:34:59Z</dc:date>
    </item>
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